Frequently Asked Questions

1. How do you create the target audiences for my ads?

We have built audiences for many genres and know how to find readers on Facebook & Amazon.

2. Do authors approve the ad text/copy before the ads get posted?

Yes, you can input copy text and call to action text suggestions, as well as image suggestions for your Facebook ads. Amazon ads use the existing book cover.

3. How do you create an ad for someone else’s book?

Facebook & Amazon allow us to advertise any book. We can show you this in a Skype video call where we share our screen.

4. Will you maintain the ads after the initial investment? What about the daily/monthly spend beyond the first budget?

We typically create 6 ads for one or two books in the initial period. A $70 management fee will keep those running each time you top up your budget, building on our sales success for you. Beyond a $700 budget top up we charge 10% as a management fee. We can also create more ads on request if you have a bigger budget. After your initial budget is spent you will have to top up your budget to keep the ads running. You can decide how much to top up by depending on the results of the first budget spend.

5. If, for example, I choose the $750 option how does it work?

You will get a budget of $450 to be spent at Facebook/Amazon on ads by BooksGoSocial. You will also receive other high impact services as detailed on each service page. The split between Amazon and Facebook ads depends on the suitability of Facebook ads for your book. Not all books are suitable for Facebook ads, which also do better at holiday times for children's books.

6. Is there a price for updating book descriptions?

We can update any book descriptions for free. Sometimes a light editing is all that is needed, other times a full rewrite.

7. Do you guarantee results?

We guarantee that your book will be seen by tens of thousands of readers interested in your genre. We guarantee to advertise your book on Facebook and Amazon. We guarantee to provide advice on how to improve how your book is presented on Amazon. We are the #1 global advertising agency for books. We find readers for every type of book, every day.

8. Where will my ads appear?

Your ads will appear in the Facebook home feed column of people likely to be interested in your book and/or in a strip of books called Sponsored Products on the book pages of targeted books on Amazon.
Facebook and Amazon ads work - most of the top independent authors are using them.
Advertising can make a big difference to your long-term sales success.
We will also help you to get your book description right and help to get you reader reviews, if you need them.
If you order a service we will work with you to ensure your book is ready for ads.

9. But Can’t Authors Do These Ads Themselves?

Yes, you can do your own ads, but you will have to:
* Learn ad strategy, bidding, audience retargeting, and how to A/B test and optimize your ads,
* You will need to monitor your ads daily to ensure they don’t waste money,
* You will need to take training courses and read books to stay up to date,

If you use our ads team at BooksGoSocial you will get:
* Experts to ensure your keywords, audience and ad strategy are right,
* A team working to get your ads and book presentation are right,
* Analysts to monitor your ads, find successful audiences and achieve even more success using the latest ad tactics to accelerate sales of your book(s).

Did we answer your questions?

If not, email us at [email protected]